Picmatic transforms ideas into striking visual experiences, blending creativity with precision to capture the essence of every brand. From seamless edits to immersive animations, we craft visuals that leave a lasting impression. 
Project: Launch Campaign – “The Holy Crab”
Service: Visual Branding, Content Creation, Video Post-Production
Industry: Food & Beverage
Project Overview
“The Holy Crab,” a seafood brand inspired by the flavors of Louisiana, approached us to create a vibrant and visually captivating launch campaign for their debut in Dhaka. As their first introduction to the market, the campaign needed to highlight the uniqueness of their cuisine while resonating with food enthusiasts in the city. The challenge was to capture the brand’s essence, from its signature dishes to its bold, fun identity, and translate it into an engaging promotional strategy.
Our Approach
We designed a multi-faceted campaign strategy centered around the brand’s vibrant and lively persona, ensuring that each element aligned with the goal of establishing “The Holy Crab” as the go-to destination for seafood lovers.
Collaborative Concept Development
From the start, we worked closely with the client to understand their vision and differentiate the brand from competitors. Together, we developed a concept that celebrated the essence of Louisiana seafood in a way that felt fresh and exciting for the Dhaka audience. The tagline “Exquisite Seafood from Louisiana – First Time in Dhaka” became the focal point of the campaign.
Visual Branding & Storyboarding
We created a striking visual identity by designing content that reflected the restaurant’s bold and playful vibe. Storyboarding for video content focused on creating a cinematic yet mouthwatering experience of “The Holy Crab’s” offerings, blending slow-motion shots of seafood preparation with high-energy dining scenes.
Video Post-Production & Animation
For digital platforms, we crafted a 2-minute promotional video showcasing the restaurant’s cuisine, ambiance, and Louisiana-inspired vibe. This included:
- Seamless edits of slow-motion seafood plating.
- Animated overlays featuring the brand’s playful crab logo.
- Music and sound design that combined upbeat rhythms with ambient dining sounds.
Social Media Campaign Design
We extended the campaign’s reach through social media, designing carousel posts, reels, and promotional graphics. Each post celebrated the joy of seafood dining with captions like “No Place for Chivalry – Get Your Hands Dirty!”
Final Impact
The campaign generated a buzz within Dhaka’s food-loving community, successfully positioning “The Holy Crab” as a unique culinary destination. The promotional materials were shared widely across social media and received positive feedback from customers for their visual appeal and vibrant energy. This launch campaign set the tone for the brand’s identity, paving the way for its growth in the competitive food and beverage market.
