Picmatic transforms ideas into striking visual experiences, blending creativity with precision to capture the essence of every brand. From seamless edits to immersive animations, we craft visuals that leave a lasting impression. 
Project: Social Media Revamp for Shezan Mango Drink
Service: Content Creation, Creative Direction, Social Media Campaign Management
Industry: Food & Beverage
Project Overview
Shezan International approached us with a vision to revitalize their brand presence on Facebook and Instagram. Known for their premium mango drinks, Shezan aimed to engage a wider audience while solidifying their position as the go-to brand for authentic mango flavor. Their objective was to make Shezan fun, vibrant, and relevant on social media platforms while communicating their core essence—”Real is Shezan”—in a witty and approachable way.
Our challenge was to craft engaging content that would drive significant reach and interactions, reflecting the brand’s joyful and refreshing appeal.
Our Approach
To achieve Shezan’s goals, we focused on creating visually vibrant and creatively conceptualized content that resonated with the target audience. By leveraging unique mango-themed concepts, we brought the “Real is Shezan” philosophy to life with a fresh and modern design language.
Mango-ficient Content Strategy
We developed a series of mango-centric posts that highlighted Shezan’s unique identity while maintaining a playful and fun tone. From creative illustrations to real-life imagery, each post was crafted to be visually striking and instantly shareable.
- Visual Appeal: Used bright, vibrant colors to catch attention and convey the refreshing nature of Shezan products.
- Witty Captions: Integrated humor and wordplay around mangoes and summer to foster relatability and encourage engagement.
- Seasonal Relevance: Designed content tailored to the summer season, highlighting Shezan as the perfect companion for warm days.
Interactive Social Media Tactics
Our campaign revolved around making Shezan a part of everyday conversations:
- Introduced engaging posts with clever taglines like “Real mango, real Shezan” to resonate with the audience.
- Designed posts that encouraged users to interact with polls, comments, and shares.
- Highlighted Shezan’s authenticity by linking the product to natural mango flavors through visually captivating illustrations.
Creative Execution
- Vivid Graphics: Mangoes portrayed as the hero with bright backgrounds that matched Shezan’s brand palette.
- Relatable Scenarios: Posts linked Shezan to real-life situations like summer heat, meals, and refreshment breaks.
- Mango Illustrations: Anthropomorphic mangoes featured in fun scenarios to amplify humor and brand relatability.
The Final Impact
The Shezan social media campaign successfully redefined the brand’s presence on Facebook and Instagram:
- Average Monthly Reach: Exceeded 1.5 million.
- Engagement: Achieved over 500K interactions per month, including likes, shares, and comments.
- Brand Perception: Solidified Shezan as a fun, vibrant, and authentic mango drink, increasing its appeal across diverse demographics.
This campaign not only drove significant brand awareness but also reinforced Shezan’s position as the top choice for mango lovers in the market. The witty, visually vibrant content strategy made Shezan a household name during the summer season.
