Picmatic transforms ideas into striking visual experiences, blending creativity with precision to capture the essence of every brand. From seamless edits to immersive animations, we craft visuals that leave a lasting impression. 
Project: Engaging Pizza Campaign
Service: Creative Design, Visual Storyboarding, Photo Retouching
Industry: Food & Beverage
Project Overview
Pizzaro Premium and Cantina del Granduca approached Picmatic, our company specializing in creative solutions, to create captivating visuals that would communicate their brand essence and unique selling points. Both brands are renowned for their quality pizzas, and they sought a high-impact promotional campaign that could stand out in the competitive food & beverage market.
The campaign had two distinct focuses:
- Pizzaro Premium: To emphasize the rich, smoky flavors and premium quality associated with their brand.
- Cantina del Granduca: To highlight affordability and authenticity while showcasing their signature pizza for €7.
Our team’s objective was to craft a dual-brand campaign that resonated with their respective audiences, balancing luxury with approachability.
Our Approach
At Picmatic, we pride ourselves on delivering innovative and impactful visuals. For this project, we combined meticulous visual storytelling with advanced photo retouching and unwavering brand consistency.
Collaborative Planning & Storyboarding
We began by understanding the core identity of each brand:
- Pizzaro Premium: Aimed to capture the essence of indulgence, with a fiery, rustic backdrop to evoke passion and premium appeal.
- Cantina del Granduca: Focused on the vibrancy of Italian cuisine, paired with bold, inviting typography and a playful design tone.
Our storyboard juxtaposed these themes to ensure that both brands stood out uniquely while staying aligned with their core messages.
Enhanced Visual Elements & Brand Focus
- For Pizzaro Premium:
- Backgrounds: Designed a rustic, fiery oven scene to signify warmth, tradition, and flavor.
- Typography: Used bold, commanding fonts to represent richness and confidence.
- Photo Retouching: Enhanced the pizza’s texture and ingredients with high-definition clarity, emphasizing the smoky effect.
- For Cantina del Granduca:
- Layout: Adopted a clean, vibrant layout with cheerful green and red elements to reinforce the Italian theme.
- Price Highlight: Strategically placed the price in a bold circle, making it instantly noticeable.
- Accents: Incorporated fresh basil leaves and minimalistic food icons to make the visual light yet mouth-watering.
Attention to Brand Consistency
Every element—from color grading to typography—was aligned with the respective brand guidelines. For Pizzaro Premium, earthy tones and fiery visuals were central. For Cantina del Granduca, playful colors and Italian-inspired design cues were emphasized.
The Final Impact
The campaign delivered visually stunning and impactful results:
- Pizzaro Premium: Positioned as a luxurious, flavor-intensive brand, driving engagement through its rich visuals.
- Cantina del Granduca: Successfully conveyed affordability and authenticity, increasing customer interest in their €7 offering.
The visuals, created and executed by Picmatic, were rolled out across social media and print, garnering excellent feedback and measurable increases in engagement and brand recall.
This dual-brand campaign demonstrates Picmatic’s capability to deliver customized, high-quality promotional materials that align with distinct brand identities and market strategies.
