Picmatic transforms ideas into striking visual experiences, blending creativity with precision to capture the essence of every brand. From seamless edits to immersive animations, we craft visuals that leave a lasting impression. 
Project: Social Media Campaign for Intruder 155 ABS
Service: Storyboarding, Video Post-Production, Sound Engineering
Industry: Automotive & Motorcycle Manufacturing
Project Overview
Suzuki aimed to launch an impactful campaign for their new Intruder 155 ABS model, targeting cruiser biking enthusiasts and generating business leads within a short timeframe. The goal was to not only highlight the technical prowess of the bike but also create an emotional connection with the audience, reinforcing Suzuki’s commitment to quality and innovation.
Service Details
- Project: 5-Minute Audio-Visual Presentation
- Service: Video Post-Production, Storyboarding, Sound Engineering
- Industry: Manufacturing & Industrial
Our Approach
We developed a comprehensive campaign strategy that revolved around a strong narrative, cinematic visuals, and high-quality sound design.
Storyboarding and Narrative Development
To create a lasting impact, we conceptualized a story that resonated deeply with the audience. The narrative featured a hardworking construction worker and his child, capturing themes of dedication, aspiration, and achievement. The storyboard balanced emotional storytelling with a focus on the bike’s key features.
Visual and Audio Execution
- Video Post-Production: We employed advanced post-production techniques, including color grading and visual enhancements, to create a polished and visually striking presentation.
- Sound Engineering: A custom audio track was designed to align seamlessly with the video transitions and scenes, enhancing the emotional tone and emphasizing innovation.
Highlighting Product Features
The presentation incorporated key aspects of the Intruder 155 ABS:
- The Legendary Intruder Style Headlamp for bold aesthetics.
- The Next-Generation SEP Engine for superior performance and efficiency.
- The Equipped with ABS feature for improved safety and braking precision.
The Final Impact
The 5-minute audio-visual presentation was a resounding success:
- 3.3 Million Reach
- 1.1 Million Views
- 100,000+ Reactions
The campaign effectively combined emotional storytelling with advanced technical features, helping Suzuki solidify its position as a leader in the cruiser bike segment while generating valuable leads in a competitive market.
