Video: Lobby Animation

Project Overview

Picmatic was approached by a leading paint and coatings manufacturer to create a vibrant and dynamic lobby animation video. The goal was to showcase the brand’s creativity, innovation, and emphasis on aesthetics through a visually captivating video. The animation was intended to highlight the intricate design elements and immersive environment of the company’s flagship office lobby, aligning with their identity as leaders in creative space enhancement.

Our Approach

Picmatic aimed to deliver an animation that not only highlighted the architectural beauty of the lobby but also celebrated the brand’s vibrant legacy. The focus was on capturing the essence of “The Gateway of Colors” while integrating the client’s rich brand story.

1. Collaborative Concept Design:
   From the outset, our team worked closely with the client to understand their vision and key messaging. Through extensive brainstorming sessions, we identified core design elements like the use of bold colors, fluid lighting structures, and storytelling timelines featuring key milestones.
2. Storyboarding and Pre-visualization:
   The animation storyboard emphasized key architectural features, such as flowing light installations, textured walls, and interactive digital displays. Each frame was meticulously designed to ensure a seamless narrative flow that would engage viewers while showcasing the lobby’s innovation and aesthetics.
3. 3D Modeling & Animation Execution:
   Using state-of-the-art tools, we crafted 3D models of the lobby, paying close attention to details like lighting reflections, dynamic motion transitions, and the interplay of materials. The focus was on fluid transitions that mirrored the elegance of the space and highlighted brand elements like historical milestones and design features.
4. Brand Integration:
   The animation incorporated elements such as the brand logo, years of achievement, and creative motifs aligned with the brand’s theme, ensuring that every visual reinforced their identity.
5. Sound Design:
   A custom soundtrack was developed to complement the animation, blending ambient tones with upbeat rhythms to evoke feelings of innovation and creativity. The music was carefully synchronized with visual transitions for a cohesive viewing experience.
6. Post-Production Polishing:
   The final touches involved color grading and detail refinement to enhance vibrancy and create an immersive viewing experience. This phase also ensured that the video was optimized for both high-resolution display screens and online platforms.

The Final Impact

The lobby animation video successfully transformed the client’s space into a storytelling canvas. By showcasing the aesthetic and architectural brilliance of the lobby, the video created a lasting impression on visitors and stakeholders alike. The project not only reflected the client’s creative ethos but also established the lobby as a symbol of their brand’s identity and innovative outlook.

Feedback from the client highlighted the animation’s role in enhancing visitor engagement and reinforcing the company’s reputation as a leader in design and creativity.